"I'll stop wearing black when they invent a darker colour." — Wednesday Addams
Some say the color Black is powerful and authoritative. Some say it has the ability to evoke the sensations of potential and possibility. We find it hard to capture just what it is that draws us to the inky hue time and time again; We just know that we love it. Always have. Always will.
The color certainly has its naysayers. Abercrombie and Fitch banned their employees from wearing it. We like that. And some people are just altogether frightened by the ominous nature of it. On the flip-side, many of our favorite artists embrace the the color just as we do: From ACDC's 'Back in Black', to Amy Winehouse's 'Back to Black'. Metallica and Jay-Z both put out some of their most iconic work on a 'Black Album'. Then there's artists like Johnny Cash with his entire identity wrapped up in the color. Songs like The Beatles' Blackbird...and of course The Rolling Stones painted it on thick.
Walk down any street in Manhattan, or any other metropolitan city for that matter, and take a mental snapshot of the colors you see people wearing. You know what we see? You guessed it: Black. It is the color of mystery, intrigue, beauty, power, and richness. Priests wear it, so do judges, so does the FBI, and so do the men of the world's most feared Rugby team: The New Zealand All Blacks. In Aztec culture it represented war, and they used black glass on the edges of their battle axes. It is the highest honor in Karate. The history of the color black is rich and deep.
We launched Search and State with just 2 pieces: a black jersey and a black jacket. That was it. If you didn't like black, you probably didn't like us. It took us an entire year before we dipped our bristles into another shade: Grey. Black's closest cousin. Since then we have gone on to add black shorts, black arm warmers, black leg warmers, a black t-shirt, and quite possibly the blackest cycling jersey ever made, the S2-R. Don't get us wrong, we like other colors, and without them Black wouldn't be what it is. It's like winning a race with no one else in the field. You need the others there, they make you look better and bring significance.
We will continue to dabble and use other colors as time goes on, but Black was our first love and we will never stray no matter what anyone has to say about it. For some Black is just a trend. They love it when it's in and they will dump it when it's not. That's not a good relationship if you ask us. Too volatile and just not nice. Rae Kawakubo, founder of Comme de Garcons and a big inspiration to us, said she only works in 3 shades of black. While we can't be as cool as her, we sure understand what she is saying. And while the trends come and go and the color du' jour finds it's way onto the latest magazine covers, and everyone gets hopped up on Chartreuse, High-Viz this and High-Viz that, or teal or pink, or aqua or canary f'n yellow, we'll always be here ready for you to fade right back to black.
You don't have to take our word for it though, read some of our favorite quotes on our favorite color. They seem like pretty strong endorsements to us.
-Search and State
1. "Black is modest and arrogant at the same time. Black is lazy and easy — but mysterious. But above all black says this: I don't bother you — don't bother me." — Yohji Yamamoto
2. "Black is not sad. Bright colours are what depress me. They're so... empty. Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not." — Ann Demeulemeester
3. "I think in black." — Gareth Pugh
4. "I've been 40 years discovering that the queen of all colours was black." — Pierre-Auguste Renoir
5. "Without black, no color has any depth. But if you mix black with everything, suddenly there's shadow – no, not just shadow, but fullness. You've got to be willing to mix black into your palette if you want to create something that's real." — Amy Grant
6. "Black is a color of power and strength, and to see all those players, with the captains linking their arms in front – it's a powerful picture." –Hayden Fry
7. "People can have the Model T in any color – so long as it's black." — Henry Ford
8. 'Black is the supreme colour, synthesis and sum of all colours,' Domenico Dolce and Stefano Gabbana
9. 'It is the purest colour, the most poetic, but at the same time the strongest. It's the colour of poets and writers and of rebels.' - Ann Demeulemeester